American Express Co. today is debuting a new ad campaign tied to the U.S. Open Tennis Championship touting AmEx's status as the official card of the tournament. AmEx has been a sponsor of the event since 1997. The campaign kicks off with a broadcast ad featuring well-known tennis stars including Jennifer Capriati, Monica Seles, and Andy Roddick. "Tennis embodies a sport that everyone can play and it's an international sport," an AmEx spokesperson says. The campaign will include print ads, online ads and ads at major outdoor venues such as billboards, ferries, buses, subways and …
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