Sunday, March 4, 2012

Age-based kids ratings proposed; kids TV executives discuss ratings at Hollywood meeting.(Brief Article)

Kids TV executives discuss ratings at Hollywood meeting

Some of TV's most popular children's shows may soon come with an on-air advisory telling parents that the program is designed for kids ages 7 and older.

The proposal to rate shows along age lines grew out of a meeting last week among leading children's TV executives and the co-chairmen of the TV ratings implementation group, sources say.

Jack Valenti, president of the Motion Picture Association of America, NAB President Eddie Fritts and NCTA President Decker Anstrom are leading the effort to develop a content ratings system to work in conjunction with the federally mandated V-chip. The three held …

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